The local Government of Cuenca organized “Tinapayan” to show the creativity and talent of their panadero or bakers. The festival began in 2009 to honor the patron saint, Our Lady of Peace and Good Voyage. The festival aims to make the town’s artisan baked products known all over the country. Cuenca’s primary industry is bread-making. Most bakers from Metro Manila come from the town thus earning the title “Home of the Bakers.” Part of the bakers’ challenge during the festival is to make the biggest and longest bread. On the day of the parade, different types of bread are displayed on a float. The loaves and pastries are then used to decorate the float according to a theme. Visitors and townspeople can take a piece and munch on it along the way.