The Ala-Eh Festival is known to be the most colorful and grandiose celebration of the province of Batangas which celebrates the Founding of the Province on December 8. 
 

        Mayor Eddie B. Dimacuha welcomed the idea wholeheartedly. He convened the Batangas City Cultural Affairs Committee for the activities that will showcase not only the richness of the culture of Batangas City but also that of the 31 municipalities and the two other cities of Batangas Province in coordination with the Ala-Eh Festival organizing committee, the Provincial Tourism and Cultural Affairs Office.

      In Batangan Tagalog, ala means “well” while eh serves as a particle that is pronounced with emphasis. So to call Batangas’ annual festival as ala eh, in the typical way Batanguenos stress their words, has an explicit message: well, come here!

    The week-long festival is usually hosted by a designated municipality or city, such as the case of this year’s host Tanauan City. So starting December 1, participating municipalities and cities then go to the festival’s host to participate in activities like a province-wide beauty pageant, “The biggest” contest (such as for fruits and vegetables), and the culminating float parade and street dance competition on December 8. There are also photo exhibits, a film screening, a dog show, a ceremony to light a Christmas tree, and a trade fair by Batangueno entrepreneurs.

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        According to (http://www.batangas.gov.ph/portal/festivals-fiestas/) Ala Eh Festival is the top 2 most visited festivals in Batangas as of 2018 with a total of 5,000 number of tourist.